Late HOH comeback secures Ashley Hollis the $750,000 win — Vince finishes runner-up and Keanu earns America’s Favorite.
Ashley Hollis walked out of the Big Brother Season 27 house with the $750,000 grand prize after a decisive 6–1 vote from the jury, capping a season full of strategic play, surprise twists and a late-game power shift.
Julie Chen Moonves returned to host the finale, introducing the final three — Ashley, Vince Panaro and Morgan Pope — and setting the stage for the dramatic three-part final Head of Household (HOH) competition.
The three finalists, all members or affiliates of the Judges alliance, battled through a tense series of challenges designed to test endurance, skill and nerve.
Ashley stumbled in the first stage and was the first to drop, forcing her to fight through Part 2. Vince fell in the second round, leaving Morgan to advance directly to the final stage. Former houseguest Frankie Grande returned to the house to host Part 2, where Ashley outlasted Vince to earn a shot at the final HOH against Morgan.
In the finale’s last test, Ashley prevailed — securing the final HOH, evicting Morgan and choosing Vince as her Final 2 partner.
The jury — Rachel Reilly, Clifton “Will” Williams, Kelley Jorgensen, Lauren Domingue, Keanu Soto, Ava Pearl and Morgan Pope — largely rewarded Ashley’s social and strategic game. Rachel, Will, Kelley, Lauren, Keanu and Ava cast their votes for Ashley; Morgan cast the lone vote for Vince.
Vince finished second, taking home the season’s $75,000 runner-up prize.
Finale night also revealed the season’s BB Mastermind trio: returning alums Jessie Godderz, Frankie Grande and Eric Stein. The three had previously played pivotal roles in past seasons and were revealed as the architects behind the twist that impacted this season’s houseguests.
Fans crowned Keanu Soto as America’s Favorite Houseguest, with Julie Chen Moonves announcing he won more than 65% of the fan vote and the $50,000 prize. Rachel and Will were the other top vote-getters in the fan poll.
As the confetti settled, Ashley thanked fellow players and viewers, praising the unpredictable journey that led her to the final stage.
For viewers, Season 27 delivered strategy, surprise guests and a finale that underscored why Big Brother remains a summer staple — where social savvy and timing can turn a risky move into a seven-figure win.
Share your thoughts: was Ashley’s victory deserved?
