Puerto Rican superstar frames his Feb. 8, 2026 halftime set at Levi’s Stadium as a cultural celebration — his first Super Bowl performance.
Puerto Rican superstar Bad Bunny will take the stage as the headliner for the Apple Music Super Bowl LX Halftime Show on Feb. 8, 2026, at Levi’s Stadium in Santa Clara, California — a moment the artist framed as bigger than himself and rooted in pride for his culture and community.
“What I’m feeling goes beyond myself,” Bad Bunny said in a statement. “It’s for those who came before me and ran countless yards so I could come in and score a touchdown… this is for my people, my culture, and our history. Ve y dile a tu abuela, que seremos el HALFTIME SHOW DEL SUPER BOWL.” The Spanish-language flourish — telling fans to “go tell your abuela” — underscores how the performance will be a celebration of his Puerto Rican roots.
estuve pensando en estos días, y luego de hablarlo con mi equipo, creo que haré una sola fecha en Estados Unidos.
— Benito Antonio (@sanbenito) September 29, 2025
The announcement lands as Bad Bunny prepares to hit the road on his Debí Tirar Más Fotos World Tour, which kicks off Dec. 5 in Costa Rica and visits Mexico, Spain, the U.K. and Italy before wrapping in July. He’d hinted on X that he would perform “one date” in the United States, and the Super Bowl stage appears to be that single, seismic U.S. stop.
He also has concerts scheduled in Chile (Feb. 5–7) and Argentina (Feb. 15–17), though it’s not yet clear how those dates will align with the Super Bowl weekend.
Roc Nation founder Jay-Z — whose company has worked with the NFL on halftime bookings since 2019 — praised Bad Bunny’s impact. “What Benito has done and continues to do for Puerto Rico is truly inspiring,” Jay-Z said in a statement, adding that his company is honored to bring the star to “the world’s biggest stage.”
This will mark Bad Bunny’s first Super Bowl performance after a banner year that began with the release of his seventh album, Debí Tirar Más Fotos, and a 30-date residency at San Juan’s José Miguel Agrelot Coliseum that wrapped on Sept. 20. The announcement comes amid past reports that the artist avoided U.S. shows over concerns about ICE raids, a factor he has said influenced his touring choices.
.@sanbenito. Super Bowl LX. Santa Clara. February 2026. #AppleMusicHalftime #SBLX @AppleMusic @SNFonNBC @RocNation pic.twitter.com/CMn8BtUGzV
— NFL (@NFL) September 29, 2025
Rumors had circulated about other big names turning down the slot — including Adele and Taylor Swift — but the NFL has indicated artists like Swift remain welcome. Last year’s halftime show featured Kendrick Lamar with surprise appearances, and recent years have seen performances by the likes of Rihanna and Usher, setting a high bar for spectacle.
Bad Bunny’s Super Bowl booking promises to bring reggaeton and Latin flair to one of music’s most-watched stages. Fans will be watching closely — and plenty of nonna-watching is probably already happening.
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