Big Brother unveils A.I. avatars, using advanced hologram tech to shock houseguests and viewers.
On the latest episode of Big Brother, fans were introduced to a cutting-edge technological twist involving artificial intelligence and holograms.
Angela Murray, a houseguest on the show, became the face of an A.I. avatar that left viewers and her fellow contestants stunned. Although it looked and sounded like Murray, the avatar wasn’t her at all.
In reality, the nominations it made were controlled by another houseguest, Quinn Martin, who had won a power earlier in the season to override the Head of Household’s picks.
The technology behind this surprise comes from Proto, a company that specializes in holographic communication. Before the season started, all the houseguests were asked to stand in front of a camera and answer a few basic questions.
What they didn’t know was that this footage would be used to create digital versions of themselves, capable of being manipulated to say and do anything the Big Brother producers wanted.
David Nussbaum, the founder and CEO of Proto, explained that their hologram technology, called the Epic, allowed the show to project these avatars as life-size images that look incredibly real.
The Epic device, which costs around $30,000, has typically been used in retail, education, and healthcare, but Big Brother marks its first major appearance on television.
Proto’s technology works with just a 4K camera, even from an iPhone, allowing anyone to beam themselves into multiple locations simultaneously.
This makes it especially popular with educators for remote lectures. Celebrities like Howie Mandel have also adopted the technology for creative purposes.
While the Big Brother twist may seem a bit unnerving, Nussbaum reassures that strict controls are in place. The content created with the avatars will be destroyed after the show, ensuring that the houseguests’ images won’t be used without their consent in the future.
Looking ahead, Nussbaum hopes to see Proto’s technology become more common in Hollywood, though his focus remains on commercial and retail applications.
For now, Big Brother has given viewers a glimpse of how holograms and AI could reshape entertainment, offering a new tool for creativity rather than something to fear.