Paramount+ Launches Canada Shore: A New Chapter in the Jersey Shore Franchise

Paramount+ launches Canada Shore, where 10 Canadian singles navigate relationships, drama, and wild adventures in a Jersey Shore-style reality show.

Jersey Shore.
(PHOTO: MTV)

In a bold move to expand its reality TV footprint, Paramount+ has unveiled Canada Shore, a Canadian spin-off of the iconic MTV series Jersey Shore. Set to be produced by Toronto-based Insight Productions, the show will bring together 10 young, single Canadians for a summer of drama, relationships, and unscripted chaos. This latest adaptation promises to deliver the wild energy that made the original a global phenomenon, while infusing it with a distinctly Canadian twist.

Since its debut in 2009, Jersey Shore has been a cultural juggernaut, chronicling the lives of a group of young adults partying and clashing in Seaside Heights, New Jersey. The series became MTV’s highest-rated show, sparking nearly 20 international versions, from the UK’s long-running Geordie Shore to newer iterations like Aussie Shore. Now, Paramount+ is banking on the proven formula to captivate Canadian audiences, with Canada Shore marking the franchise’s latest cross-border expansion.

The new series will center on 10 “fresh-faced, unapologetically wild Canadian singletons” living together for the summer. Paramount+ has launched a nationwide casting call, seeking participants who embody the Shore spirit—a move that hints at a diverse cast drawn from across Canada’s vast regions. This approach could spotlight the country’s cultural mosaic, from East Coast charm to West Coast vibes, adding a fresh layer to the franchise’s signature mix of hookups, blowouts, and bold personalities.

What sets Canada Shore apart may lie in how Canadian sensibilities shape the show. Often stereotyped as polite and understated, Canadians could bring a unique dynamic to a format known for its brashness. Yet, given the Shore franchise’s track record, expect the series to lean into larger-than-life characters and raw, unfiltered drama that transcends borders.

For Canadian television, Canada Shore is a big swing. Reality TV has long thrived north of the border, but the arrival of a high-profile international brand signals a new chapter. The show could draw significant viewership and bolster Paramount+’s growing presence in the market. Vanessa Case, Vice President of Content at Paramount+ and Pluto TV Canada, underscored the anticipation, saying, “Canadians have loved this fun, shocking, and authentic format since Jersey Shore first debuted in 2009. We’re confident audiences will embrace this Canadian iteration, with its larger-than-life personalities, raw drama, and those unforgettable moments that define what becoming a Shore family is all about.”

Production is slated to kick off this summer, though a premiere date remains under wraps. If the success of other Shore adaptations is any indication, Canada Shore could evolve into a multi-season hit—or even spawn its own spin-offs. For now, it’s a tantalizing addition to Paramount+’s slate, blending a globally recognized format with local flair.

As streaming platforms race to localize content, Canada Shore underscores Paramount+’s strategy to tap into the enduring appeal of reality TV. Whether it becomes a cultural touchstone like its predecessor or carves its own niche, one thing’s certain: Canadian screens are about to get a lot louder.

source variety

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