Paramount+ has renamed its top-tier streaming plan from “With Showtime” to “Premium,” keeping the same price and full access to Showtime content.
Paramount Global has quietly updated the name of its highest-tier streaming plan, dropping “With Showtime” in favor of a simpler moniker: Paramount+ Premium.
As of June 23, subscribers who previously paid for “Paramount+ With Showtime” will see their plan rebranded, though the cost remains unchanged at $12.99 per month or $119.99 per year.
Under the new naming scheme, Paramount+ now offers two distinct subscription levels:
- Paramount+ Premium: An ad-free experience (aside from ads in live local CBS feeds), which includes the full lineup of Showtime originals—series such as Dexter: Original Sin, Yellowjackets and The Chi—plus live East and West feeds of Showtime, CBS News 24/7, CBS Sports HQ and Mixible.
- Paramount+ Essential: A lower-cost option at $7.99 per month or $59.99 per year, featuring limited ads and a sample of Showtime programming.
This move completes the gradual phase-out of the standalone Showtime streaming app, which Paramount shuttered in April 2024.
When Paramount first bundled Showtime into its own service in the summer of 2023, it did so under the “Paramount+ With Showtime” banner, signaling a unified “all-in-one” streaming destination.
Now, two years later, the company has simplified the branding to emphasize the breadth of content available across both plans, rather than spotlighting Showtime alone.
In a notice posted to its customer-support site, Paramount explained that because it recently introduced a sampling of Showtime titles into the Essential tier, the “Premium” name better captures the expanded variety of shows and channels subscribers get at that level.
The company also reassured viewers that Showtime programming remains “an important part of Paramount+,” even if it no longer appears in the plan title.
Notably, the cable, satellite and live-TV-streaming version of the Paramount+ With Showtime network will keep its original name, which could lead to some confusion among viewers.
Paramount also warned that, depending on the device, it may take a short while for the new “Premium” label to appear—though subscribers’ access and benefits will remain consistent throughout the transition.
Paramount’s rebrand stands in contrast to rival Warner Bros. Discovery, which is reverting Max back to HBO Max this summer.
WBD’s change aims to reinforce HBO’s distinct adult-and-family programming identity, while Paramount’s switch reflects its strategy of unifying and simplifying its streaming packages under the Paramount+ banner.
