Scooter Braun Announces Retirement from Music Management After 23 Years

Braun retires from music management after 23 years, focusing on family and CEO role at HYBE America

Scooter Braun in New York City in September 2021. (PHOTO: VIA PEOPLE, KEVIN MAZUR/GETTY)
Scooter Braun in New York City in September 2021. (PHOTO: VIA PEOPLE, KEVIN MAZUR/GETTY)

Scooter Braun, the influential music mogul known for managing some of the biggest names in the music industry, has announced his retirement from music management after a remarkable 23-year career.

At 42 years old, Braun will continue his role as CEO of entertainment company HYBE America but will no longer oversee the careers of artists.

Braun shared the news via an emotional Instagram statement on June 17, reflecting on his journey that began when he started managing his first artist, Cato, in Atlanta at the age of 19.

“Along the way I have had so many experiences I could never have dreamt of,” Braun wrote. “I have been blessed to have had a ‘Forrest Gump’-like life while witnessing and taking part in the journeys of some of the most extraordinarily talented people the world has ever seen.”

During his career, Braun managed a roster of stars including Justin Bieber, Ariana Grande, Demi Lovato, and Dan + Shay, among others.

Despite his success, Braun noted that he has been contemplating this decision for some time. “After 23 years this chapter as a music manager has come to an end,” he stated.

“It’s a strange feeling because I think I have wanted this for a while, but I was truly afraid to answer the question ‘who would I be without them?'”

Braun expressed that his role as a manager had been all-consuming, starting his career at 19 and dedicating his entire adult life to it. However, personal priorities, particularly his family, influenced his decision to step back.

“As my children got older, and my personal life took some hits, I came to the realization that my kids were 3 superstars I wasn’t willing to lose,” Braun, who shares three children with ex-wife Yael Cohen, explained.

He candidly shared that the sacrifices he once made for his career were no longer justifiable. “It was time to step into a new role,” he wrote. Braun has been serving as the CEO of HYBE America for the past three years, working closely with Bang Si-Hyuk, the international company’s chairman.

Scooter Braun and Justin Bieber in January 2020 in Westwood. (PHOTO: VIA PEOPLE, KEVIN MAZUR/GETTY)
Scooter Braun and Justin Bieber in January 2020 in Westwood. (PHOTO: VIA PEOPLE, KEVIN MAZUR/GETTY)

He praised Bang, not only for his vision but also for his understanding of Braun’s current life priorities. “And that is a father first, a CEO second, and a manager no more,” Braun added.

Braun revealed that the idea of stepping away from management had been on his mind for the past two years, becoming more concrete last summer when a major client and friend decided to pursue a new direction.

Instead of feeling hurt, Braun saw it as a sign. “You see, life doesn’t hand you YOUR plan, it hands you GOD’s plan. And God has been pushing me in this direction for some time,” he reflected.

Despite retiring from management, Braun emphasized his ongoing support for the artists he has worked with.

“I will always be in their corner to consult and support them whether it be directly or from afar,” he assured.

Scooter Braun and Ariana Grande in Los Angeles in November 2013. (PHOTO: VIA PEOPLE, CHELSEA LAUREN/AMA2013/GETTY)
Scooter Braun and Ariana Grande in Los Angeles in November 2013. (PHOTO: VIA PEOPLE, CHELSEA LAUREN/AMA2013/GETTY)

He expressed deep gratitude for every artist he has had the privilege of working with, mentioning names such as Andrew Watt, Lil Dicky, Tori Kelly, J Balvin, Demi Lovato, Zac Brown Band, Martin Garrix, David Guetta, Steve Angello, Carly Rae Jepsen, PSY, Quavo, Kanye West, YG, The Kid LAROI, Dan + Shay, Asher Roth, and Usher.

Reflecting on the successes and challenges of his career, Braun highlighted the significant achievements of Ariana Grande and Justin Bieber, both of whom he has managed since the early days of their careers. “They changed the world and made history,” Braun said.

Braun also addressed the controversies and challenges he faced, including the backlash from acquiring Taylor Swift‘s music catalog in 2019 and his role as sole CEO of HYBE America last year.

Despite these issues, he maintained a positive outlook. “When we had success I smiled, and when we were attacked I always tried to take the high road,” he wrote.

Looking forward, Braun announced that his colleagues Allison Kaye and Jennifer McDaniels will now handle managerial duties.

He will continue his work with HYBE, which includes acts like NewJeans, TXT, LE SSERAFIM, Seventeen, ILLIT, The Scarlet Opera, and Ava Max.

Additionally, he will serve as a national board member of Make A Wish and continue philanthropic efforts through the Braun Foundation.

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