Snoop Dogg Returns to NBC for the 2026 Milano Cortina Winter Olympics
Snoop Dogg will join NBC’s primetime team for the 2026 Milano Cortina Winter Olympics, bringing his humor, energy, and cultural flair to Italy.

Snoop Dogg is trading palm trees for puffy jackets. The rap icon is set to return to NBCUniversal’s Olympic coverage for the 2026 Milano Cortina Winter Games, bringing his trademark laid-back charm and infectious enthusiasm to the snowbound spectacle in northern Italy.
According to The Hollywood Reporter, Announced during NBC Sports’ Sunday Night Football, Snoop — who became an instant fan favorite during the 2024 Paris Summer Olympics — will once again join NBC and Peacock’s primetime lineup. He’ll appear alongside veteran host Mike Tirico for a recurring segment called “Snoop’s Greatest Hits,” offering color, commentary and candid reactions as competitions unfold.
But viewers shouldn’t expect run-of-the-mill analysis: Snoop’s role is part cultural tour guide, part hype man, part unexpected Olympic enthusiast.
“I am excited to be back with my main man Mike Tirico for the 2026 Winter Olympics in Milan Cortina,” Snoop said in a playful statement. “The D O double G will be on the scene, and I am looking forward to celebrating with the athletes and their families. The Olympics is the biggest stage in the world and, as everyone knows, I’m all about sports, bringing people together, and unifying while bringing the fun. I’ll be bringing my puffy jackets, snow pants, goggles, skates (and will definitely be iced out).”
NBCUniversal framed Snoop as the network’s resident bringer of good vibes. “Our Ambassador of Happiness returns!” said NBC Olympics executive producer Molly Solomon, teasing viewers on what will likely be a welcome contrast to the usual play-by-play.
“We can’t wait to see how the kid from Long Beach handles the snow and ice of Italy at his first-ever Winter Olympics.” Solomon pointed to Snoop’s natural ability to connect with athletes and families — a dynamic that resonated deeply during Paris, when he was seen training with competitors, nervously watching alongside their loved ones and even carrying the Olympic torch ahead of the Opening Ceremony.
For Milano Cortina, Snoop’s coverage will blend on-site reporting with neighborhood exploration. NBC says he’ll roam from Milan’s bustling streets to the breathtaking Dolomites, spotlighting local culture, landmarks and the everyday moments that surround the Games.
Expect warm, unscripted encounters: Snoop has proven he’s as comfortable riffing with Simone Biles as he is celebrating poolside with swimming champions and swapping stories with longtime friends like Martha Stewart.
Beyond the immediate Olympic duties, Snoop’s relationship with NBCUniversal has expanded — a multi-project deal with his Death Row Pictures includes film, TV and streaming projects, and a Snoop biopic is reportedly on the slate. He’s also kept busy with other NBC appearances, returning to The Voice and hosting a New Year’s Eve special.
The Milano Cortina Winter Olympics open Feb. 6, 2026, and with Snoop on the roster, NBC’s primetime coverage promises to mix gold-medal athleticism with a generous helping of personality — and a few laughs, too.