Music Videos will Now Also be Available on Spotify

Spotify is officially adding support for music videos, the company announced today.

Spotify has launched the facility of music video streaming on mobile, TV and desktop through its app in 11 countries.
Photo: Spotify

The beta feature is accessible from the Now Playing screen for select tracks, but is only available to Premium subscribers in 11 markets for now.

Spotify has described the feature as “beta”, with only a “limited catalogue” available in 11 markets to date. The beta version has been supported by many big-name artists including Ed Sheeran, Doja Cat, Ice Spice, Aluna, and Asake.

Sten Garmark, Spotify’s global head of consumer experience, told TechCrunch that Spotify’s full music video catalog will eventually include “thousands” of songs.

The music video feature is accessible to subscribers via the Now Playing screen on supported tracks, where a “Switch to video” icon will appear above the song title. Tapping it will restart the song, and its music video will start playing in the center of the display.

You can rotate the iOS or Android device to play the music video fullscreen, and tap “Switch to Audio” to return to the more traditional Now Playing interface.

Spotify says the music video feature is available on iOS and Android, as well as desktop and TV devices. However, you will need a premium subscription to watch music videos.

This feature is currently available in a limited number of markets;  UK, Germany, Italy, Netherlands, Poland, Sweden, Brazil, Colombia, Philippines, Indonesia and Kenya.

Spotify aims to reach 1 billion users by 2030, which currently faces competition from Apple Music.

Garmark told TechCrunch that these markets were “selected based on multiple criteria, including market size and availability of local content support.”

Spotify has long supported various forms of video, whether it’s video podcasts or short vertical videos called Clips that are designed to let artists talk directly with their fans.

With its new music video feature, Spotify says it aims to give artists another way to attract listeners and convert them into fans.

The timing of this feature release is interesting because Universal Music Group removed its songs from TikTok following a dispute over royalties.

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