Fierce four-second teaser from Zara Larsson heralds her next era with ‘PRETTY UGLY’.
Zara Larsson, after her Venus era, has teased her first new single “PRETTY UGLY” via an Instagram storm of capital letters and exclamation points, inviting fans to pre‑save at GetPrettyUgly.com while cryptically blasting “HAVE YOU EVER SEEN A PRETTY GIRL GET UGLY LIKE THIS!”.
Set for action on Friday, April 25, this teaser ignites what’s shaping up to be her fiercest era to date. The campaign hinges on a sleek microsite where fans can sign up for early listens and reminders and has spilled beyond the screen with Coachella billboards and pop‑culture shout‑outs on X and Threads. This marks Larsson’s next creative leap since dropping Venus in February 2024, an album that underlined her knack for turning empowerment into euphoric dance‑pop anthems.
The Teaser: A Snippet That Packs a Punch
On March 28, Larsson’s official Instagram feed exploded with a post captioned “FREE YOURSELF!!!!!!!! Pretty Ugly pre save out now! Link in bioooooo” . That same snippet—a four‑second roar of “HAVE YOU EVER SEEN A PRETTY GIRL GET UGLY LIKE THIS!”—has fans replaying it in loops, thrilled by its raw energy . Across Threads, she further stoked the flames with “#ZaraLarsson teases new single ‘PRETTY UGLY’ available for pre‑save now: GetPrettyUgly.com”.
Marketing Magic: From Billboards to Bio Links
It’s not just an Instagram stunt. Fans who head to GetPrettyUgly.com can sign up for updates, pre‑save the track, and unlock the full snippet before its release. Meanwhile, a Coachella billboard announcing the single has turned the festival’s peripheries into Larsson’s personal billboard, a nod to her global stardom and savvy guerrilla marketing. PopCrave and other tastemakers on X have amplified the teaser, fueling a groundswell of anticipation ahead of April 25.
The New Era: What To Expect Sonically
Building on Venus, Larsson’s 2024 album that melded electro‑pop sheen with giddy empowerment, “PRETTY UGLY” hints at a shift toward grittier, attitude‑fueled grooves . With four studio albums and six EPs under her belt—spanning smash hits like “Lush Life” and “Symphony”—this next chapter could see Larsson leaning into her more feral side without losing her earworm sensibilities.
Fan Frenzy: Reaction on Social Media
Fans on Reddit have been on a tear, with one commenter declaring the snippet “the funkiest four seconds of my life” and another hyping it as “the most exciting thing Zara’s dropped since ‘All the Time’”. On Threads and TikTok, the hashtag #GetPrettyUgly is buzzing—preview clips are going viral, as seen on Zara Larsson’s Access channel where she urged followers to pre‑save #PrettyUgly before mention disappears.
Looking Ahead: The Road to April 25
With the full track dropping this Friday, fans are bracing for a release that could redefine Larsson’s trajectory. Whether “PRETTY UGLY” becomes another chart‑topper in her resume or a cult favorite for her fiercest fans, one thing is clear: Zara Larsson knows how to turn a snippet into a seismic event.
