Kim Kardashian made it clear Saturday night where her priorities lie — announcing she was headed to the second night of her 12-year-old daughter North West‘s music pop-up event in Los Angeles, even as her boyfriend Lewis Hamilton was competing at the F1 Miami Grand Prix qualifying stage nearly 1,300 miles away.
Kardashian took to social media to share the event’s promotional poster, confirming she was “otw” — on the way. She missed the first night of the event but made sure to show up for night two, signaling that when it comes to her kids, there’s no competition.
North West dropped her debut EP “N0rth4evr” on May 1, 2026, via Gamma — a six-track punk-rap project released in partnership with Complex, which co-produced a two-day pop-up experience on Fairfax Avenue in Los Angeles. Fans could step inside the world of the EP through immersive visuals while purchasing limited-edition merchandise.
READ MORE: Kim Kardashian and Kris Jenner Demand $7 Million From Ray J Over Sex Tape Deal Breach
But this EP is far more than a celebrity kid’s vanity project. North’s music career has been building steadily. In February 2026, she released her first solo single, “Piercing on My Hand,” which became a viral moment. Prior to that, she had already delivered a verse in Japanese on Kanye West and Ty Dolla $ign’s Vultures 2, appeared on FKA Twigs’ Grammy-winning 2025 album EUSEXUA, and produced beats for artists including skaiwater, Mag!c, and Lil Novi — an impressive production résumé for any artist, let alone a 12-year-old.
In April 2026, North made a surprise appearance at Kanye West‘s sold-out SoFi Stadium shows in Los Angeles, performing “Piercing on My Hand” live — fueling anticipation for the EP that was already building across the industry.
The momentum doesn’t stop there. North is set to make her festival debut at Lyrical Lemonade’s Summer Smash in Chicago on June 12, sharing a lineup that includes Playboi Carti, Lil Uzi Vert, Skrillex, Sexyy Red, and Chief Keef — a serious bill that underscores how the industry is treating her as a legitimate emerging artist, not a novelty act.
For Kardashian, Saturday night’s appearance was as much a personal statement as it was a maternal one. The $2 billion SKIMS founder has been one of entertainment’s most high-profile figures of 2026, not least because of her widely-covered romance with seven-time Formula One World Champion Lewis Hamilton, whose net worth stands at $450 million. The two were first romantically linked in January 2026 after being spotted together at Kate Hudson’s New Year’s Eve party in Aspen.
What followed was a jet-setting romance — romantic getaways in the Cotswolds and Paris, a joint appearance at Super Bowl LX in February, and a spring trip to Tokyo in April, where Kardashian traveled alongside her sister Khloé and their children to support Hamilton during his F1 race weekend.
This time, however, her daughter’s debut moment took precedence over the Grand Prix.
Kardashian is expected to fly out to Miami immediately after the event, where she could be trackside for Hamilton’s race on Sunday.
