Jelly Roll says Louis Vuitton staff in Sydney treated him “like a crook”.
Jelly Roll’s trip to Australia took an unexpected turn this week after the country star claimed he was treated like a potential criminal during a visit to a Louis Vuitton store in Sydney.
What was meant to be a simple luxury shopping stop quickly turned into an uncomfortable experience that the singer later shared with fans on Instagram.
The 39-year-old artist posted a clip on Tuesday showing himself leaving the upscale boutique, explaining that staff members watched him and his friend with such intensity that it felt like they were being profiled. “They looked at us like we were about to rob the place,”.
Jelly Roll, known for his openness about his troubled past, didn’t shy away from humor when addressing the situation. He joked that the last time people stared at him like that, he “actually was” doing something wrong—a nod to his history with the law before his rise to stardom.
Even so, the singer made it clear that the moment was uncomfortable enough to ruin what could have been a positive experience.
Despite the awkward encounter, Jelly Roll appeared to handle the situation with grace, choosing to laugh it off rather than escalate it. 200-pound weight loss and dramatically changed appearance, he has become nearly unrecognizable—which may have contributed to the employees’ cautious reaction.
The incident sparked conversation online, with fans expressing shock and disappointment over how he was allegedly treated. Many defended the singer, praising him for maintaining a good attitude despite the frustration. Others criticized the luxury brand, saying the staff’s behavior reflected poorly on its customer service.
Jelly Roll has been enjoying a transformative year, both physically and professionally. His major weight loss and continued chart success have put him in the spotlight, making the Sydney incident all the more surprising to fans who are used to seeing him welcomed wherever he goes.
In the end, what should have been a fun, high-fashion shopping trip instead turned into a “buzzkill,” as Jelly Roll put it. Whether he’ll be giving Louis Vuitton another chance remains to be seen, but the moment has certainly struck a chord with his followers around the world.
